Joined: Sat Apr 23, 2011 3:54 pm
Omniture® web analytics is now Adobe web analytics, powered by Omniture®. As online channels evolve beyond traditional web-based interactions to include mobile, video, and social networking, so does the need for web analytics to bring together customer interactions across all online channels in one place. The Adobe online analytics and online optimization products provide extensible applications that connect easily with partner applications for a consolidated view of customer interactions.
Use Adobe web analytics and online optimization to:
Know how, and what to measure to align metrics with business goals
Draw actionable conclusions from interactions across growing online channels
Fulfill ad hoc requests for information and business insights in a timely manner
Drive enterprise adoption of standard metrics for decision makers
Define online strategy based on insights gained from online interactions.
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